Designing for Trust : AI Powered
Relationship Intelligence for Sales
AI powered relationship
intelligencefor sales teams.
AI powered relationship
intelligence for sales teams.
AI powered relationship
intelligence for sales teams.
AI powered relationship
intelligence for sales teams.
Industry: AI Startup, B2B SaaS
Raise: $10M Seed, Omers Ventures, TO
Acquired by: Affinity.co from SF in 2020
Company Overview
Problem Space: The B2B Sales Cycle
84% of B2B buying starts with a referral, and deals with more relationships close faster, but contact data is messy and decentralized. 74% of key contacts a sales team engages with are missing from their CRM and interactions across multiple channels (email, calls, meetings, & social media) are hard to track.
Sales Professionals spend a lot of time researching prospects, and Sales leaders lack insights on how their team is performing.
How can Nudge AI...
Help sales reps with outreach & save time?
Help sales teams close deals & build relationships?
Enable sales leaders to drive revenue?
The Product Suite
Nudge AI CRM
Relationship intelligence for sales teams
Nudge AI Mobile App
Easily manage your network on your phone.
Nudge AI for Chrome
Get insights as you write emails & browse the web.
AI Integrations
Leverage Nudge's intel with other platforms
How it worked
1. Smart Sync
Synced Email, calendar and social handles
2. Smart Analysis
Auto captured CRM data on contacts & companies
3. Real-Time Insights
Surfaced AI powered insights: news mentions & tweets
4. Relationship Strength
Suggested who to stay in touch with for easy outreach
Select Contributions
PRODUCT STRATEGY
I collaborated with CTO to shape the product roadmap.
Designed, refined, & shipped 30+ features focusing on customer acquisition, awareness & discoverability in the early years to retention and engagement later on.
AREA: PRODUCT STRATEGY
Collaborated with CTO to shape the product roadmap.
Designed, refined, & shipped 30+ features focusing on customer acquisition, product awareness, and discoverability in the early years to retention and adoption later.
PRODUCT STRATEGY
Collaborated with CTO to shape the product roadmap.
Designed, refined, & shipped 30+ features focusing on customer acquisition, product awareness, and discoverability in the early years to retention and adoption later.
PRODUCT STRATEGY
Collaborated with CTO to shape the product roadmap.
Designed, refined, & shipped 30+ features focusing on customer acquisition, product awareness, and discoverability in the early years to retention and adoption later.
PRODUCT STRATEGY
Collaborated with CTO
to shape the product roadmap.
Designed, refined, & shipped 30+ features focusing on customer acquisition, product awareness, and discoverability in the early years to retention and adoption later.
2014-2017 USER ACQUISITION, GROWTH, SIGN UP
Led Onboarding through 9 launches from hand-held to self-service, enabling it to manage from ~500 to over 40 million relationships.
• Automated team creation vs manual process
• Real Time AI visualization to show value in syncing data
• Reduced account sync time and increased sync conversion from 65% to 94% with new designs
2014-2017 USER ACQUISITION, SIGN UP, ML
Led Onboarding through 9 launches from hand-held to self-service, enabling it to manage from ~500 to over 40 million relationships.
• Automated team creation vs manual process
• Real Time AI visualization to show value in syncing data
• Reduced account sync time and increased sync conversion from 65% to 94% with new designs
2014-2017 ACQUISITION, GROWTH, SIGN UP
Led Onboarding through 9 launches from hand-held to self-service, enabling it to manage from ~500 to over 40 million relationships.
• Automated team creation vs manual process
• Real Time AI visualization to show value in data sync and reduced account sync time
• Increased sync conversion from 65% to 94%
with new designs
2014-2017 ACQUISITION, GROWTH, SIGN UP
Led Onboarding through 9 launches from hand-held to self-service, enabling it to manage from ~500 to over 40 million relationships.
• Automated team creation vs manual process
• Real Time AI visualization to show value in data sync and reduced account sync time
• Increased sync conversion from 65% to 94% with new designs
2014-17 ACQUISITION, GROWTH, SIGN UP
Led Onboarding through 9 launches from hand-held to self-service, enabling it to manage from ~500 to 40 million relationships.
• Automated team creation vs manual flow
• Real Time AI visualization to show value in data sync and reduced account sync time
• Increased sync conversion from 65% to 94% with new designs
2017 RETENTION, ENGAGEMENT, GROWTH
Devised 50+ smart widgets to set users up for success by encouraging action and making suggestions.
• Phased out both manual and AI suggestions
• Enabled users to onboard continuously and check their progress at any time
2017 RETENTION, ENGAGEMENT, ML
Devised 50+ smart widgets to set users up for success by encouraging action.
• Phased out both manual and AI versions
• Enabled users to onboard continuously at any time
2017 SETUP, ENGAGEMENT, GROWTH
Devised 50+ smart widgets to set users up for success by encouraging action.
• Phased out both manual and AI versions
• Enabled users to onboard continuously at any time
2017 RETENTION, ENGAGEMENT, GROWTH
Devised 50+ smart widgets to set users up for success by encouraging action and making suggestions.
• Phased out both manual and AI suggestions
• Enabled users to onboard continuously and check their progress at any time
2017 RETENTION, ENGAGEMENT, GROWTH
Devised 50+ smart widgets to set users up for success by encouraging action & making suggestions.
• Phased out both manual and AI suggestions
• Enabled users to onboard continuously and check their progress at any time
2017 PRODUCT STRATEGY, RETENTION
Envisioned a strategic growth framework to guide customers and increase usage & adoption to
drive product led growth.
2017 PRODUCT STRATEGY, RETENTION
Envisioned a strategic growth framework to guide customers and increase usage & adoption to drive product led growth.
2017 PRODUCT STRATEGY, GROWTH
Envisioned a strategic framework to guide customers and increase usage & adoption to drive product led growth.
2017 PRODUCT STRATEGY, GROWTH
Envisioned a strategic framework to guide customers and increase usage & adoption to drive product led growth.
2017 PRODUCT STRATEGY, GROWTH
Envisioned a strategic framework to guide customers and increase usage & adoption to drive product led growth.
2017 MONETIZATION, ACQUISITION, RETENTION
Led the experience for product monetization.
Acquired more paying customers and increased revenue with flows for license management & purchase tiers.
Enabled discovery of new features and drove users towards paid plans with paywalling.
2017 MONETIZATION, RETENTION, ACQUISITION
Led the experience for product monetization.
Acquired more paying customers and increased revenue with purchase tiers.
Enabled discovery of new features and drove customers to paid plans with paywalling.
2017 MONETIZATION, RETENTION
Led the experience for product monetization.
Acquired more paying customers & increased revenue with purchase tiers.
Enabled discovery of new features and drove customers to paid plans with paywalling.
2017 AREA: MONETIZATION, RETENTION
Led the experience for product monetization.
Acquired more paying customers & increased revenue with purchase tiers.
Enabled discovery of new features and drove customers to paid plans with paywalling.
2017 MONETIZATION, RETENTION
Led the experience for product monetization.
Acquired more paying customers & increased revenue with purchase tiers.
Enabled discovery of new features and drove customers to paid plans with paywalling.
Transformed how sales teams receive research and act on intelligent insights to engage their target accounts.
• Machine Learning driven news feed
• Smart lists to organize relationships
2017 ENGAGEMENT, ML
Redefined how sales teams receive and act on intelligent insights to engage their target accounts.
•Machine Learning driven news feed
• Smart lists to organize relationships
2017 MACHINE LEARNING, ENGAGEMENT
Redefined how sales teams receive and act on intelligent insights to engage their target accounts.
• Machine Learning driven news feed
• Smart lists to organize relationships
2017 MACHINE LEARNING, ENGAGEMENT
Redefined how sales teams receive and act on insights to engage their target accounts.
2017 MACHINE LEARNING, ENGAGEMENT
Redefined how sales teams receive and act on intelligent insights to engage their target accounts.
• Machine Learning driven news feed
• Smart lists to organize relationships
2017 RETENTION, ENGAGEMENT
Incentivized users to grow their relationships by gamifying performance.
Explored multiple ways of visualizing data and reports
2017 RETENTION, ENGAGEMENT
Incentivized users to grow their relationships by gamifying performance.
2017 RETENTION, ENGAGEMENT
Incentivized users to grow their relationships by gamifying performance.
Explored multiple ways of visualizing data and reports
2017 RETENTION, ENGAGEMENT
Incentivized users to grow their relationships by gamifying performance.
Explored multiple ways of visualizing data and reports
2017 RETENTION, ENGAGEMENT
Incentivized users to grow their relationships by gamifying performance.
Explored multiple ways of visualizing data and reports
2015-17 TEAM PROCESS, DESIGN SYSTEM
Architected a modular component library to ensure consistency, reusability, & scalibility across ux and development teams.
• Responsive including tablet & mobile
2015-17 TEAM PROCESS, DESIGN SYSTEM
Architected a modular component library to ensure consistency, reusability, & scalibility across ux and development teams.
• Responsive design system including tablet & mobile
2015-2017 TEAM PROCESS, DESIGN SYSTEM
Architected a modular component library to ensure consistency, reusability, & scalibility across ux and development teams.
2015 - 2017 TEAM PROCESS, DESIGN SYSTEM
Architected a modular component library to ensure consistency, reusability, & scalibility across ux and development teams.
• Responsive design system including tablet and mobile
2015-17 TEAM PROCESS, DESIGN SYSTEM
Architected a modular component library to ensure consistency, reusability, and scalibility across ux & development teams.
• Responsive design system including tablet and mobile
2014-17 GLOBAL, SYSTEMS THINKING, SEARCH
Enabled customers to easily find, sort, and filter their relationships by designing smart search.
2014-17 GLOBAL, SEARCH, SYSTEMS
Enabled customers to easily find, sort, and filter their relationships by designing smart search.
2014-17 GLOBAL, SEARCH, SYSTEMS
Enabled customers to easily find, sort, and filter their relationships by designing smart search.
2014-17 GLOBAL, SEARCH, SYSTEMS
Enabled customers to easily find, sort, and filter their relationships by designing smart search.
2014-17 GLOBAL SEARCH, SYSTEMS
Enabled customers to easily find, sort, and filter their relationships by designing smart search.
2017 USER ACQUISITION, INTEGRATIONS, EXPANSION
Automated research with Nudge for Chrome - using AI to find insights on contacts & companies as your write emails or browse the web.
Featured as #1 in AI Category on ProductHunt
Featured as #3 "Product of the Day"
2017 USER ACQUISITION, INTEGRATIONS
Automated research with Nudge for Chrome - using AI to find insights on contacts and companies as your write emails or browse the web.
Featured as #1 in AI Category on ProductHunt
Featured as #3 "Product of the Day"
2017 USER ACQUISITION, INTEGRATIONS
Automated research with Nudge for Chrome - using AI to find insights on contacts & companies as your write emails or browse the web.
Featured as #1 in AI Category on ProductHunt
Featured as #3 "Product of the Day"
2017 GROWTH, INTEGRATIONS
Automated research with Nudge for Chrome - using AI to find insights on contacts & companies as your write emails or browse the web.
Featured as #1 in AI Category on ProductHunt
Featured as #3 "Product of the Day"
2017 GROWTH, INTEGRATIONS
Automated research with Nudge for Chrome - using AI to find insights on contacts & companies as your write emails or browse the web.
Featured as #1 in AI Category on ProductHunt & #3 "Product of the Day"
2017 USER ACQUISITION, INTEGRATIONS, EXPANSION
Collaborated on multiple new product integrations
to leverage Nudge AI's intelligence with other platforms.
2017 USER ACQUISITION, INTEGRATIONS
Collaborated on multiple new product integrations to leverage
Nudge AI's intelligence with other platforms.
2017 INTEGRATIONS
Collaborated on multiple new product integrations to
leverage Nudge AI's intelligence with other platforms.
2017 GROWTH, INTEGRATIONS
Collaborated on multiple new product integrations
to leverage Nudge AI's intelligence with other platforms.
2017 GROWTH, INTEGRATIONS
Collaborated on multiple new product integrations
to leverage Nudge's intel with other platforms.
"As a tireless advocate for design thinking, Farwa played a key role in the evolution and success of Nudge.ai from the earliest days."
"Farwa's expertise was critical in bringing Nudge to life. She shaped an intuitive and seamless experience across the product from our early stages as a company all the way to post revenue."
“Farwa is one of the most amazing and talented people I've had the pleasure of working with. She kept focused and organized with the overlying vision of the product and envisioned flows for an entire development team in close collaboration with each developer, adapting to each of our particular working styles.
Whether it was presenting for the company, coming up with new directions, or mentoring the next generation, her passion, intelligence, creativity and tireless attention to detail always shined through. Farwa gives each person and each project everything she can inspires those around her to do the same.”
Copyright © 2010 - 2024 Farwa Kazmi 🇨🇦 Made in Canada.
Copyright © 2010 - 2022 Farwa Kazmi. Made in Canada.
Copyright © 2010 - 2022 Farwa Kazmi. Made in Canada.
Copyright © 2010 - 2022 Farwa Kazmi. Made in Canada.
Copyright © 2010 - 2022 Farwa Kazmi.
Made in Canada.