Hi, I'm Farwa.

Hi, I'm Farwa.

Hi I'm Farwa.

Hi I'm Farwa.

Hi I'm Farwa.

 

2013 - 2014          SERVICE DESIGN, UX, UI, RESEARCH          AGENCY: TRAPEZE         

Redefined digital health for 
Shoppers Drug Mart, Canada's largest pharmacy retailer.

Brought the in-store experience online in a bilingual hub to discover products, shop deals, access health articles and tools like Vitamin Finder & Prescription Refills to help millions of Canadians manage their health. 

 

2013 - 2014          AGENCY: TRAPEZE

Redefined digital health with Shoppers Drug Mart, Canada's largest pharmacy retailer.

From physical to digital, brought the in-store experience online in a bilingual hub to discover products, shop deals, access health articles and tools like Vitamin Finder & Prescription Refills to help millions of Canadians manage their health.

 

2013 - 2014          AGENCY: TRAPEZE

Redefined digital health with Shoppers Drug Mart, Canada's largest pharmacy retailer.

From physical to digital, brought the in-store experience online in a bilingual hub to discover products, shop deals, access health articles and tools like Vitamin Finder & Prescription Refills to help millions of Canadians manage their health.

 

2013 - 2014          AGENCY: TRAPEZE

Redefined digital health
with Shoppers Drug Mart, Canada's largest pharmacy retailer. 

From physical to digital, brought the in-store experience online in a bilingual hub to discover products, shop deals, access health articles and tools like Vitamin Finder & Prescription Refills to help 30 million Canadians manage their health.

 

2013 - 2014          AGENCY: TRAPEZE

Redefined digital health with Shoppers Drug Mart, Canada's largest pharmacy retailer.

From physical to digital, brought the in-store experience online in a bilingual hub to discover products, shop deals, access health articles and tools like Vitamin Finder & Prescription Refills to help millions of Canadians manage their health.

 

2014           SERVICE DESIGN, UX, UI          AGENCY: TRAPEZE       

Transformed rewards to help millions of Canadians save by digitizing the Optimum Loyalty Program.

Enabled customers to load coupons directly to cart vs taking printed flyers in-store with first digital 0 to 1 iteration of the app.

 

2013 - 2014          AGENCY: TRAPEZE

Transformed rewards & savings for millions of Canadians by digitizing the Optimum Loyalty Program

Enabled customers to to load coupons directly to cart instead of taking printed emails & flyers in-store and check their points online.

 

2013 - 2014          AGENCY: TRAPEZE

Transformed rewards & savings for millions of Canadians by digitizing the Optimum Loyalty Program

Enabled customers to to load coupons directly to cart instead of taking printed emails & flyers in-store and check their points online.

 

2014          AGENCY: TRAPEZE

Transformed rewards & savings for millions of Canadians by digitizing the Optimum Loyalty Program

Enabled customers to to load coupons directly to cart instead of taking printed emails & flyers in-store and check their points online.

 

2014          AGENCY: TRAPEZE

Transformed rewards & savings for millions of Canadians by digitizing the Optimum Loyalty Program

Enabled customers to to load coupons directly to cart instead of taking printed emails & flyers in-store and check their points online.

 

2013           INTERACTIVE DESIGN         AGENCY: TRAPEZE        

Transformed luxury cosmetics retailer Beauty Boutique from
Brick-&-Mortar to e-commerce. 

An easier way to browse products online, featured curated brands, and devised a scalable e-commerce framework.

 

2013 - 2014          AGENCY: TRAPEZE

Transformed luxury cosmetics retailer Beauty Boutique from
Brick-&-Mortar to digital commerce. 

Showcased curated products from prestige brands, provided an easy way to search, and devised a scalable e-commerce framework.

 

2013          AGENCY: TRAPEZE

Transformed luxury cosmetics retailer Beauty Boutique from Brick-&-Mortar to digital commerce. 

Showcased curated products from prestige brands, provided an easy way to search, and devised a scalable e-commerce framework.

 

2013          AGENCY: TRAPEZE

Transformed luxury cosmetics retailer Beauty Boutique from Brick-&-Mortar to digital commerce. 

Showcased curated products from prestige brands, provided an easy way to search, and devised a scalable e-commerce framework.

 

2013          AGENCY: TRAPEZE

Transformed luxury cosmetics retailer Beauty Boutique from Brick & Mortar to digital.

Showcased curated products from prestige brands, provided an easy way to search, and devised a scalable e-commerce framework.

 

2014         UI, UX, ART DIRECTION         AGENCY: TRAPEZE          

Empowered Kraft & TSN to build better places to play across Canada with $1.2 million in social impact.

Digital hub for communities to share their love of sport, win funding, & be on live broadcast for Kraft's Celebration Tour.
Impact: $1.2 million awarded, 17+ million votes counted, 14 sports facilities & 50 communities revitalized.

*Winner of RGD's Social Good Design Award.

 

2014          DESIGN & ART DIRECTION     AGENCY: TRAPEZE

Empowered communities to build better places to play across Canada with $1.2 million in
social impact. 

Digital hub for communities to share their love of sport, win funding, & be on live broadcast for Kraft's Celebration Tour. Impact: $ 1.2 million awarded, 17+ million votes counted, 14 unique sports facilities & 50 communities revitalized.

*Winner of RGD's Social Good Design Award.

 

2014      UX, UI, ART DIRECTION    AGENCY: TRAPEZE

Empowered communities to build better places to play across Canada with $1.2 million in social impact.

Digital hub for communities to share their love of sport, win funding, & be on live broadcast for Kraft's Celebration Tour. Impact: $1.2 million awarded, 17+ million votes counted, 14 sports facilities & 50 communities revitalized.

*Winner of RGD's Social Good Design Award.

 

2014          AGENCY: TRAPEZE

Empowered communities to build better places to play across Canada with $1.2 million in social impact.

Digital hub for communities to share their love of sport, win funding, & be on live broadcast for Kraft's Celebration Tour. Impact: $1.2 million awarded, 17+ million votes counted, 14 sports facilities & 50 communities revitalized.

*Winner of RGD's Social Good Design Award.

 

2014          AGENCY: TRAPEZE

Enabled communities to build better places to play with $1.2 million in social impact.

Digital hub for communities to share their love of sport, win funding, & be on live broadcast for Kraft's Celebration Tour.

Impact: $1.2 million awarded, 17+ million votes counted, 14 sports facilities & 50 communities revitalized.

Winner of RGD's Social Good Design Award

 

2013 - 2015        UI, UX, DATA VISUALIZATION

Advanced sustainability at Guelph University to save $2.5 million in costs
& reduce emissions.

Devised digital campaigns to engage community via retrofit programs & reduce energy & water consumption. 

 

2013 - 2014          

Advanced sustainability to save $2.5 million in costs & reduce emissions.

Devised digital campaigns to engage community through retrofit programs & reduce energy & water consumption. 

 

2013 - 2015    UI, UX, DATA VISUALS   

Advanced sustainability to save $2.5 million in costs & reduce emissions.

Devised digital campaigns to engage community through retrofit programs & reduce energy & water consumption. 

 

2013 - 2015    UI, UX, DATA VISUALIZATION          

Advanced sustainability at Guelph to save $2.5 million in costs & reduce emissions.

Devised digital campaign strategies to help reduce energy and water consumption, & engage the community through retrofit programs.

 

2013 - 2015         

Advanced sustainability to save $2.5 million in costs & reduce emissions.

Devised digital campaign strategies to help reduce energy and water consumption, & engage the community through retrofit programs.

 

2012 - 2013          UX STRATEGY

Created a resource hub to help veterans & families cope with
mental health.

Enabled registered members to access tools, videos, events,
and filter large data sets. 

 

2012 - 2013          UX STRATEGY

Created a resource hub to help veterans & families cope with mental health.

Enabled registered members to access tools, videos, events, and filter large data sets. 

 

2012 - 2013          UX STRATEGY

Created a resource hub to help veterans cope with mental health.

Enabled registered members to access tools, videos, events, and filter large data sets. 

 

2012 - 2013          UX STRATEGY

Created a resource hub to help veterans cope with mental health.

Enabled registered members to access tools, videos, events, and filter large data sets. 

 

2012 - 2013          UX STRATEGY

Created a resource hub to help veterans cope with mental health.

Enabled registered members to access tools, videos, events, and filter data sets. 

 


2013        PRODUCT & INTERACTION DESIGN    

Helped aspiring doctors study smarter by digitizing the Toronto Notes Medical Review Textbook.

Published annually by University of Toronto’s Faculty of Medicine to enrich learning experiences.

 


2013         INTERACTION DESIGN

Helped aspiring doctors study smarter by digitizing the Toronto Notes Medical Review Textbook.

Published annually by University of Toronto’s Faculty of Medicine to enrich learning experiences.

 


2013         INTERACTION DESIGN

Helped aspiring doctors study smarter by digitizing the Toronto Notes Medical Review Textbook.

Published annually by University of Toronto’s Faculty of Medicine to enrich learning.

 


2013        INTERACTION DESIGN

Helped aspiring doctors study smarter by digitizing the Toronto Notes Medical Review Textbook.

Published annually by University of Toronto’s Faculty of Medicine to enrich learning.

 


2013       INTERACTION DESIGN

Helped aspiring doctors study smarter by digitizing the Toronto Notes Medical Review Textbook.

Published annually by University of Toronto’s Faculty of Medicine to enrich learning.

 


2012         PROJECT MANAGEMENT, UX, FRONT END

Enabled paramedics to seek advice from Medical Counsel.

Managed web redesign for Prehospital Medicine and collaborated with Sunnybrook admin team to create an internal communication forum.

 

2012         PROJECT MANAGEMENT, FRONT END

Enabled paramedics to get updates & seek advice from Medical Counsel.

• Managed web redesign for Prehospital Medicine and collaborated with Sunnybrook admin team to create an internal communication forum.

 


2012         PROJECT MANAGEMENT, FRONT END

Enabled paramedics to get updates & seek advice from Medical Counsel.

Managed web redesign for Prehospital Medicine and collaborated with admin team to create an internal communication forum.

 


2012        PROJECT MANAGEMENT, FRONT END

Enabled paramedics to get updates & seek advice from Medical Counsel.

Managed web redesign for Prehospital Medicine and collaborated with Sunnybrook admin team to create an internal communication forum.

 


2012       PROJECT MGMT, UI, FRONT END

Enabled paramedics to get seek advice from Medical Counsel.

Managed web redesign for Prehospital Medicine and collaborated with admin team on an internal communication forum.

 


2014 - 2017       SAAS, HEAD OF PRODUCT DESIGN IN AI

Automated how sales teams close deals & manage relationships with Nudge AI.

Shaped the product experience from MVP to Beta to Revenue from ~500 to 40 million relationships.

Nudge for Chrome featured on Product Hunt 2017
Canada's AI Company of the Year, 2018
*Acquired by Affinity.co in 2020

 

2014 - 2017       HEAD OF PRODUCT DESIGN

Automated how sales teams close deals & manage relationships with Nudge AI.

Shaped the product experience from MVP to Beta to Revenue from ~500 to 40 million relationships.

*Nudge for Chrome featured on Product Hunt 2017
*Canada's AI Company of the Year, 2018
*Acquired by Affinity.co in 2020

 

2014 - 2017       HEAD OF PRODUCT DESIGN

Automated how sales teams close deals & manage relationships with Nudge AI.

Shaped the product experience from MVP to Beta to Revenue from ~500 to 40 million relationships.

*Nudge for Chrome featured on Product Hunt
Canada's AI Company of the Year, 2018
*Acquired by Affinity.co in 2020

 

2014 - 2017       HEAD OF PRODUCT DESIGN

Automated how sales teams close deals & manage relationships with Nudge AI.

Shaped the product experience from MVP to Beta to Revenue from ~500 to 40 million relationships.

Featured on Product Hunt 2017
Canada's AI Company of the Year, 2018
*Acquired by Affinity.co in 2020

 

2014 - 2017       HEAD OF PRODUCT DESIGN

Automated how sales teams close deals & manage relationships with Nudge AI.

Shaped the product experience from MVP to Beta to Revenue from ~500 to 40 million relationships.

* Featured on Product Hunt, 2017
*Canada's AI Company of the Year, 2018
*Acquired by Affinity.co in 2020

2014 - 2017       SAAS, HEAD OF PRODUCT DESIGN IN AI

Designed, refined and shipped 40+ features focusing on product-led growth: acquisition, retention, adoption & monetization.

2014 - 2017          SAAS, HEAD OF PRODUCT DESIGN

Designed, refined and shipped 40+ features focusing on product-led growth: user acquisition, retention and monetization.

2014 - 2017       SAAS, AI/ML

Designed, refined and shipped 40+ features focusing on product-led growth: user acquisition,  retention, & monetization.

 

2018       EDUCATOR / PROFESSOR

Designed, refined & shipped 40+ features focusing on product-led growth: user acquisition, retention, adoption & monetization.

2014-2017       SAAS, AI / ML

Designed, refined & shipped 40+ features focusing on product-led growth: user acquisition, retention, & monetization.

 


2015 - 2019          ADVISOR, JA CANADA

Taught over 200+ young entrepreneurs how to launch new products to market & build tech companies. 

Advisor to the CTO, CPO, CMO &  teams for 8 years.

Led many hands on workshops & hackathons to engage students and taught the product development process: research, prototyping, testing, front end coding, post launch growth.

 

2017 - 2018          EXPLORUX: PRODUCT LEADERSHIP

Taught over 150+ young entrepreneurs how to launch new products to market & build tech companies. Advisor to the CTO, CPO, CMO &  teams for 5 years.

Led many hands on workshops & hackathons to engage students and taught the product development process: research, prototyping, testing, front end coding, post launch growth.

 


2017 - 2018        PRODUCT LEADERSHIP

Taught over 150+ young entrepreneurs how to launch new products to market & build tech companies. Advisor to the CTO, CPO, CMO & teams for 5 years.

Led many hands on workshops & hackathons to engage students and taught the product development process: research, prototyping, testing, coding, post launch growth.

 

2015 - 2019          ADVISOR, JA CANADA

Taught over 150+ young entrepreneurs how to launch new products to market & build tech companies. 

Advisor to the CTO, CPO, CMO & teams for 5 years.

Led many hands on workshops & hackathons to engage students and taught the product development process.

 

2015 - 2019          ADVISOR, JA CANADA

Taught over 150+ young entrepreneurs how to launch new products to market & build tech companies. 

Advisor to the CTO, CPO, CMO &  teams for 5 years.

Led many hands on workshops & hackathons to engage students and taught the product development process.

 

2018       EDUCATOR / PROFESSOR

Instructed a class of 25 students at Brainstation’s UX cohort and helped launched their careers in tech.

Taught design thinking, research methods, IA, prototyping, & usability across device ecosystems and provided feedback on assignments.

2018          EDUCATOR / PROFESSOR

Taught a class of 25 students at Brainstation’s UX cohort, and helped launched their careers in tech.

Taught design thinking, research methods, IA, prototyping, & usability across device ecosystems and provided feedback on assignments.

 


2018       EDUCATOR / PROFESSOR

Taught a class of 25 students
at Brainstation’s UX cohort & helped launched their careers in tech.

Taught design thinking, research methods, IA, prototyping, & usability across device ecosystems and provided feedback on assignments.

 

2018       EDUCATOR / PROFESSOR

Taught a class of 25 at Brainstation’s UX cohort and helped launched their careers in tech.

Taught design thinking, research methods, IA, prototyping, & usability across device ecosystems and provided feedback on assignments.

2018       EDUCATOR / PROFESSOR

Taught a class of 25 at Brainstation’s UX cohort & helped launched their careers in tech.

Taught design thinking, research methods, IA, prototyping, & usability across device ecosystems and provided feedback on assignments.

 

2014 - 2022       SPEAKER, PANELIST, JUDGE

Shared expertise with the tech community at many events as a featured speaker.

Speaking topics include: Leadership, Management, Tech, Entrepreneurship, Design Thinking, Building Products, User Research, Design, AI, Blockchain, Innovation, Career Progression 

2014 - 2022          SPEAKER, PANELIST, JUDGE

Shared expertise with the tech community at many events as a featured speaker.

Topics include: Leadership, Management, Tech, Entrepreneurship, Design Thinking, Building Products, User Research, Design, AI, Cryptocurrency, Innovation, Career Progression

2014-2022       SPEAKER, PANELIST, JUDGE

Shared expertise with the tech community at many events as a featured speaker.

Topics include: Leadership, Management, Tech, Entrepreneurship, Design Thinking, Building Products, User Research, Design, AI, Crypto, Innovation, Career Progression

 
2014-2022       SPEAKER, PANELIST, JUDGE

Shared expertise with the tech community at many events as featured speaker.

Topics include: Leadership, Management, Tech, Entrepreneurship, Design Thinking, Building Products, User Research, Design, AI, Crypto, Innovation, Career Progression

2018       SPEAKER, PANELIST, JUDGE

Shared expertise with the tech community at many events as a featured speaker.

Topics include: Leadership, Management, Tech, Entrepreneurship, Design Thinking, Building Products, User Research, Design, AI, Crypto, Innovation, Career Progression

 


2017 - 2019          FOUNDER & CEO

Explorux worked with select clients in  fintech, health, education & AI.

Hired & grew team to 7 consultants in 2018, doubled MRR in first 3 months of operations, led sales, client negotiations and P&L. Took a start-up from proof of concept to MVP while piloting the "CPO-As-A-Service" model.

 

2017 - 2019          FOUNDER & CEO

Explorux worked with select clients in fintech, health, education & AI.

Hired & grew team to 7 consultants in 2018, doubled MRR in first 3 months of operations, led sales, client negotiations and P&L. Took a start-up from proof of concept to MVP to acquisition while piloting the "Fractional CPO" model.

 


2017 - 2019          FOUNDER & CEO

Explorux worked with select clients in fintech, health, education & AI.

Hired & grew team to 7 consultants in 2018, doubled MRR in first 3 months of operations, led sales, client negotiations and P&L. Took a start-up from proof of concept to MVP to acquisition while piloting the "Fractional CPO" model.

 

2017 - 2023          FOUNDER & CEO

Explorux worked with select clients in fintech, health, education & AI.

Hired & grew team to 7 consultants in 2018, doubled MRR in first 3 months of operations, led sales, client negotiations and P&L. Took a start-up from proof of concept to MVP to acquisition while piloting the "Fractional CPO" model.

 

2017 - PRESENT          FOUNDER & CEO

Explorux worked with select clients in fintech, health, education & AI.

Hired & grew team to 7 consultants in 2018, doubled MRR in first 3 months of operations, led sales, client negotiations and P&L. Took a start-up from proof of concept to MVP to acquisition while piloting the "Fractional CPO" model.

 


2017 - 2018      DIRECTOR OF PRODUCT & DESIGN     CONSULTANCY: EXPLORUX      

Shaped the future of finance with BCM Exchange from concept to MVP to acquisition.

Built a team and practice from the ground up and led the end-to-end product experience: strategy, brand, user research, and product design.

 

2017 - 2018          EXPLORUX: PRODUCT LEADERSHIP

Shaped the future of finance with BCM Exchange from concept to MVP to acquisition.

Built a team and practice from the ground up and led the end-to-end product experience: strategy, brand, user research, and product design functions. 

 

2017 - 2018        PRODUCT LEADERSHIP

Shaped the future of finance with BCM Exchangefrom MVP to acquisition.

Built a team and practice from the ground up and led the end-to-end product experience: strategy, brand, user research, product, design.

 

2017 - 2018       
DIRECTOR OF PRODUCT & DESIGN VIA EXPLORUX

Shaped the future of finance with BCM Exchange from MVP to acquisition.

Built a team and practice from the ground up and led the end-to-end product experience: strategy, brand, user research, product design.

 

2017 - 2018         
EXPLORUX, PRODUCT LEADERSHIP

Shaped the future of finance with BCM exchange from concept to MVP to acquisition.

Built a team and practice from the ground up and led the end-to-end product experience: strategy, brand, user research, and product design.

 


2019      FRACTIONAL HEAD OF PRODUCT      CONSULTANCY: EXPLORUX     

Improved usability for Organimi, a platform to help HR teams create and manage org charts to save time.

Conducted an audit to identify gaps, analyzed data, and proposed strategic reccomendations to enhance the customer experience.

 

2019          EXPLORUX: PRODUCT LEADERSHIP

Improved usability for Organimi, a platform to help HR teams create and manage org charts to save time.

Conducted an audit to identify gaps, analyzed data, and proposed strategic reccomendations to enhance the customer experience.

 

2019        PRODUCT LEADERSHIP

Improved usability for Organimi, a platform to help teams create and manage org charts to save time.

Conducted an audit to identify gaps, analyzed data, and proposed strategic reccomendations to enhance the customer experience.

 

2019     FRACTIONAL HEAD OF PRODUCT   VIA: EXPLORUX

Improved usability for Organimi, a platform to help teams create and manage org charts to save time.

Conducted an audit to identify gaps, analyzed data, and proposed strategic reccomendations to enhance the customer experience.

 

2019         EXPLORUX, PRODUCT LEADERSHIP

Improved usability for Organimi, a platform to help teams create and manage org charts to save time.

Conducted an audit to identify gaps, analyzed data, and proposed strategic reccomendations to enhance Cx.

 

2019 - 2022     DIRECTOR OF PRODUCT DESIGN & UX RESEARCH IN AI

Enabled legal teams to review contracts with AI and machine learning.

Hired, grew & supported a talented team of Researchers & Product Designers across multiple product lines. Led cross functional leadership initiatives: how teams work together, road mapping, scoping, strategic planning, agile practices, & product-led growth. 

 

2019 - 2022     
LEADERSHIP: PRODUCT STRATEGY, UXR, DESIGN       

Enabled legal teams to review contracts with AI & machine learning.

Hired, grew and supported a talented team of Researchers & Product Designers across multiple product lines. Led cross functional leadership initiatives: how teams work together, road mapping, scoping, strategic planning, agile practices, & product-led growth.

 

2019 - 2022     
LEADERSHIP: PRODUCT STRATEGY, UXR, DESIGN          

Helped legal teams review contracts with AI & machine learning.

Hired, grew and supported a talented team of Researchers & Product Designers across multiple product lines. Led cross functional leadership initiatives: how teams work together, road mapping, scoping, strategic planning, agile practices, & product-led growth.

 

2019 - 2022     
DIRECTOR OF PRODUCT DESIGN & UX RESEARCH

Enabled legal teams to review contracts with AI & machine learning.

Hired, grew and supported a talented team of Researchers & Product Designers across multiple product lines. Led cross functional leadership initiatives: how teams work together, road mapping, scoping, strategic planning, agile practices, & product-led growth.

 

2019 - 2022     
DIRECTOR OF PRODUCT DESIGN & UXR       

Enabled legal teams to review contracts with AI & machine learning.

Hired, grew and supported a talented team of Researchers & Product Designers across multiple product lines. Led cross functional leadership initiatives: how teams work together, road mapping, scoping, strategic planning, agile practices, & product-led growth.

2020       ENTREPRENEUR IN RESEIDENCE - PRODUCT STRATEGY

Incubated a new AI product from 0 to 1 as Kira’s Entrepreneur in Residence.

Led generative research, ideation & experimentation to discover new problems in legal market. Defined the Product Strategy, Go-to-Market, ML Use Cases and OKRs with fellow EIR’s and created & tested the MVP while growing the team.

*Spun out into Zuva.ai ($20 million in funding)

 

2020       SAAS, PRODUCT STRATEGY, LEADERSHIP, EIR

Incubated a new AI product from 0 to 1 as Kira’s Entrepreneur in Residence.

Led the generative research, ideation & experimentation to discover new problems in legal market. Defined the Product Strategy, Go-to-Market, ML Use Cases & OKRs with fellow EIR’s and created & tested the MVP while growing the team.

*Spun out into Zuva.ai ($20 million in funding)

 


2020        SAAS, PRODUCT STRATEGY, LEADERSHIP, EIR

Incubated a new AI product
from 0 to 1 as Kira’s Entrepreneur in Residence.

Led generative research, ideation & experimentation to discover new problems in the legal market. Defined the Product Strategy, Go-to-Market, Use Cases and OKRs with fellow EIR’s. Created & tested the MVP while growing the team.

*Spun out into Zuva.ai (raised $20 million)

 

2020       ENTREPRENEUR IN RESIDENCE - PRODUCT STRATEGY

Incubated a new AI product from 0 to 1 as Kira’s Entrepreneur in Residence.

Led the generative research, ideation and experimentation to discover new problems in the legal market. Defined the Product Strategy, Go-to-Market, ML Use Cases and OKRs with fellow EIR’s. Created & tested the the MVP while growing the team.

*Spun out into Zuva.ai (raised $20 million)
 

 

2020       
EIR - PRODUCT STRATEGY

Incubated a new AI product from 0 to 1 as Kira’s Entrepreneur in Residence.

Led the generative research, ideation and experimentation to discover new problems in the legal market. Defined the Product Strategy, Go-to-Market, ML Use Cases and OKRs with fellow EIR’s. Created & tested the MVP while growing the team.

*Spun out into Zuva.ai (raised $20 million)

 


2021     DIRECTOR OF PRODUCT DESIGN & UX RESEARCH IN AI

Proposed an Org. Transformation Strategy to support post merger integration & help Litera scale. 

Analyzed the orgs UX maturity, audited product development practices and proposed multiple operating models to evolve the team and org structure across business lines. 

 

2021          SAAS LEADERSHIP

Proposed an Org. Transformation Strategy to support post merger integration & help Litera scale. 

Analyzed the orgs UX maturity, audited product development practices and proposed multiple operating models for team. 

 

2021        SAAS LEADERSHIP

Proposed an Organizational Transformation Strategy to support post merger integration & scaling.

Analyzed the orgs UX maturity, audited product development practices and proposed multiple operating models for team.

 

2021     DIRECTOR OF PRODUCT DESIGN & UX RESEARCH

Championed an Org. Transformation Strategy
to support post merger integration & help Litera scale.

Analyzed the orgs UX maturity, audited product development practices and proposed multiple operating models for team.

 

2021     DIRECTOR OF PRODUCT DESIGN & UXR

Proposed an Org. Transformation Strategy to support post merger integration & help Litera scale.

Analyzed the orgs UX maturity, audited product development practices & proposed multiple operating models for team.

Copyright © 2010 - 2024 Farwa Kazmi 🇨🇦 Made in Canada. 

Copyright © 2010 - 2022 Farwa Kazmi. Made in Canada.

Copyright © 2010 - 2022 Farwa Kazmi. Made in Canada.

Copyright © 2010 - 2022 Farwa Kazmi. Made in Canada.

Copyright © 2010 - 2022 Farwa Kazmi.
Made in Canada.